3 - Push notification
System (push) is a great tool
for informing Customers. We are not talking about all Clients. BUT there are some loyal Customers and some of them do not mind getting notifications by Coffeechaev.
What is very important, is that one SMS can cost 1-2 rubles, and push is free
- and this is a the PRObusiness.
4 - Cashback system. First let's count the number of processes and stress in the previous card system:Old pattern:
- buying coffee to go a Customer provides a special card with cells;;
- the seller puts a seal on one of the cells;
- if there is no card or all the cells are filled, the seller gives out a new one.
The average consumer either does not have a wallet, or it is filled with different cards and constantly carry them all with you becomes more difficult. Even take a card at the right time, when your hands are probably busy is inconvenient sometimes.The company's problems:
- printing cards and delivering them to each store;
- purchasing / updating seals in stores;
- using cards and seals by sellers - a dozen small processes;
- accounting for bonus points and possible nuances;
- increasing the time of Customer service with such card;
- the range of drinks is large and for each drink the same seal. What kind of drink should be for free as a result? How to choose right.
And now - we switched to cashback
Buying coffee to go (and other drinks to take away), the Customer receives points on the loyalty card in the amount of 10% of the amount - and that's IT!
If you accumulate a sufficient amount of cashback, the Customer can take coffee for free.